About

12 years building mobile apps. One person. Zero middlemen.

I'm MickaΓ«l. I've been designing and developing iOS and Android applications since 2013, from Bordeaux.

The story

How we got here

1

The origins

I started building mobile apps in 2013, when iOS and Android were still being built by hand. I learned by shipping β€” first for startups, then for international clients. More than 15 mobile apps later, I know exactly what breaks a project before it hits production.

2

The method

I don't subcontract. You talk to the person writing the code, never to a project manager who translates. Every engagement starts with a free scoping call to understand your goals, constraints, and users before any quote.

3

What this means for you

A technical partner who advises, supports, and brings ideas and proposals at every step. Who says no when needed, proposes simpler solutions when possible, and stays available long after launch. The apps I ship aren't demos β€” they run in production with real users, for years. According to Clutch (2025), working directly with an expert developer cuts project costs by up to 40% compared to agencies.

Principles

The rules that guide every project

🎯

Ownership

The person who prepares your quote is the one who writes your code. No middlemen, no translation of intent.

πŸ› οΈ

Craft over speed

12 years taught me what NOT to ship more than what to ship. Fewer features, better features.

πŸ”

Total clarity

No jargon, no black boxes. You always know where the project stands β€” and why.

Areas of expertise

The most important factor is choosing a developer who masters the full chain. I have 12 years of experience and more than 15 delivered projects. I build new apps. I take over existing projects. I fix bugs, stabilize production apps, improve performance, and publish on the App Store and Google Play.

Every project is different. A startup needs something different from an SMB with an aging app. I adapt my approach each time: technical audit, custom architecture, step-by-step development, or a focused fix. According to Apple (Human Interface Guidelines) and Google (Material Design), consistent UI patterns improve user retention by up to 30%. That is the standard I apply to every project.

My approach

In short: I combine mobile skills with product thinking. I understand your business fast. I build an architecture that lasts. I communicate clearly. I execute with rigor. And I unblock complex issues without slowing the project down.

Every collaboration starts with a conversation. I learn your goals, constraints, and users. Then I propose a clear roadmap with precise milestones. On average, a project goes from idea to App Store in 8 to 16 weeks. You see progress, technical choices, and priorities at all times. No jargon, no surprises β€” just solid work focused on results.

Why work with Invent Better?

The key advantage is direct access to the developer who builds your app. No agency layers. You work with Mickael from day one. This means faster decisions, up to 40% lower costs compared to agencies (Clutch, 2025), and a product that matches your vision.

I am based in Bordeaux. I work with clients locally and remotely across France and Europe. Startups, growing SMBs, product teams β€” every project is tailored. According to Statista (2025), over 6.3 billion people use a smartphone. The mobile market keeps growing β€” and a quality app is your best asset to capture it.

Recent projects
About
12 years building mobile apps. One person. Zero middlemen.

I'm MickaΓ«l. I've been designing and developing iOS and Android applications since 2013, from Bordeaux.

Image of Mickael Romaniello, the CEO and founder
Mickael Romaniello
Mobile Engineer
πŸ“ Bordeaux, France
12+Years
15+Apps
6Sectors
1Expert
Book a call β†’
15 min Β· Free Β· No commitment
The story

How we got here

1

The origins

I started building mobile apps in 2013, when iOS and Android were still being built by hand. I learned by shipping β€” first for startups, then for international clients. More than 15 mobile apps later, I know exactly what breaks a project before it hits production.

2

The method

I don't subcontract. You talk to the person writing the code, never to a project manager who translates. Every engagement starts with a free scoping call to understand your goals, constraints, and users before any quote.

3

What this means for you

A technical partner who advises, supports, and brings ideas and proposals at every step. Who says no when needed, proposes simpler solutions when possible, and stays available long after launch. The apps I ship aren't demos β€” they run in production with real users, for years. According to Clutch (2025), working directly with an expert developer cuts project costs by up to 40% compared to agencies.

Principles

The rules that guide every project

🎯

Ownership

The person who prepares your quote is the one who writes your code. No middlemen, no translation of intent.

πŸ› οΈ

Craft over speed

12 years taught me what NOT to ship more than what to ship. Fewer features, better features.

πŸ”

Total clarity

No jargon, no black boxes. You always know where the project stands β€” and why.

Areas of expertise

The most important factor is choosing a developer who masters the full chain. I have 12 years of experience and more than 15 delivered projects. I build new apps. I take over existing projects. I fix bugs, stabilize production apps, improve performance, and publish on the App Store and Google Play.

Every project is different. A startup needs something different from an SMB with an aging app. I adapt my approach each time: technical audit, custom architecture, step-by-step development, or a focused fix. According to Apple (Human Interface Guidelines) and Google (Material Design), consistent UI patterns improve user retention by up to 30%. That is the standard I apply to every project.

My approach

In short: I combine mobile skills with product thinking. I understand your business fast. I build an architecture that lasts. I communicate clearly. I execute with rigor. And I unblock complex issues without slowing the project down.

Every collaboration starts with a conversation. I learn your goals, constraints, and users. Then I propose a clear roadmap with precise milestones. On average, a project goes from idea to App Store in 8 to 16 weeks. You see progress, technical choices, and priorities at all times. No jargon, no surprises β€” just solid work focused on results.

Why work with Invent Better?

The key advantage is direct access to the developer who builds your app. No agency layers. You work with Mickael from day one. This means faster decisions, up to 40% lower costs compared to agencies (Clutch, 2025), and a product that matches your vision.

I am based in Bordeaux. I work with clients locally and remotely across France and Europe. Startups, growing SMBs, product teams β€” every project is tailored. According to Statista (2025), over 6.3 billion people use a smartphone. The mobile market keeps growing β€” and a quality app is your best asset to capture it.

Recent projects

Frequently asked questions

How does a first collaboration typically start?

It starts with a free consultation to understand your project, your goals, and your constraints. From there, I propose a clear roadmap with milestones and a detailed quote.

Do you only work on new projects?

No, I also take over existing projects, fix bugs in production apps, and modernize legacy codebases. A technical audit is the first step to assess the current state.

What happens after the app is launched?

I offer ongoing maintenance packages covering security updates, OS compatibility, bug fixes, and feature evolution. Your app stays healthy and up-to-date long after launch.